How to Use ChatGPT and MyGPT as a Social Media and Creative Assistant for Visual Artists

Artificial Intelligence isn’t just changing how we create — it’s changing how we plan, communicate, and share what we create. For visual artists, social media experts, and content curators, tools like ChatGPT (especially with MyGPT customization) can become powerful, everyday allies.

This article is a practical guide on how to use ChatGPT and MyGPT as a personalized assistant to help you:

• Build consistent, engaging social media content

• Generate visuals for sketch ideas or painting compositions

• Curate your content strategy with clarity and speed

• Explore new media like AI-generated video and reels

• Stay visible and relevant on platforms like Instagram in 2025

• Enhance your email marketing and understand your audience through data

• Support your creative thinking and artist statements

What is MyGPT?

MyGPT is a feature in ChatGPT (Pro version) that allows you to create your own customized AI assistant with a specific personality, expertise, and tone. You can teach it how you work, how you write, what your art is about, and what your business needs.

For example, a MyGPT tailored to your art practice might include this context:

• You are a contemporary artist working with acrylics, mixed media, and collage

• Your paintings often start from digital sketches or image references

• You’re building an online presence through Instagram and a blog

• You experiment with tools like Runway, Kling AI, and Glam AI to create AI-generated videos

• You want to stay consistent online, without losing focus on painting

Once set up, your MyGPT becomes a flexible, creative partner aligned with your tone and goals.

Social Media Assistant: content planning and writing

You can use ChatGPT or your MyGPT to handle the strategic and creative side of content: planning, writing, and optimizing posts without taking time away from your studio.

Prompt examples

• Generate 5 Instagram captions for a new abstract painting using soft watercolor-like acrylics. My tone is calm, sincere, and curious.

• Write a short blog post about how I’m using Runway to create AI-generated video moodboards for future artworks.

• Help me create a monthly content calendar focused on my creative process, new artworks, and AI experimentation.

You can also ask it to create variations for different formats, generate hashtags, or repurpose longer texts into carousel-friendly captions.

Creating video content with AI tools

In 2025, platforms like Instagram and TikTok prioritize video content. If you're exploring AI video tools like Runway, Kling AI, or Glam AI, ChatGPT can help take your ideas from concept to final product.

Use it to:

• Write storyboards or reel scripts

• Brainstorm visual concepts

• Plan sequences using keywords or emotions

• Generate captions, titles, and hook ideas for short videos

You can also apply insights from creators like Luca Mazzucchelli, who explains how to capture attention in the first few seconds of a video, keep a dynamic pace, and maintain an authentic tone. ChatGPT can support this by helping you script and structure your video content effectively.

Visual idea generator: from sketch to canvas

If you work in abstract, collage, or pop-art styles, ChatGPT can help you create image prompts for tools like DALL·E, Midjourney, or Leonardo.Ai.

Prompt example

Create 3 image prompts for a painting composition using bold shapes, vibrant colors, and collage-like layering. Reference Kandinsky + Bauhaus.

These visual outputs can be used for:

• Composition studies

• Color palette references

• Mixed media backgrounds

• Collage design drafts

The final artwork is yours. AI helps expand your visual research without taking away authorship.

Content curation and strategy support

Beyond captions and visual ideas, ChatGPT can help you plan how to talk about your work and structure your messaging.

Use it to:

• Write artist bios and painting descriptions

• Draft blog articles or newsletter content

• Clarify abstract ideas for a general audience

• Turn a single artwork into different content types (caption, blog post, email)

Prompt example

This is the description of my latest painting. Can you help me turn it into: a short Instagram caption, a blog post paragraph, and a newsletter teaser?

Email Marketing: building and nurturing your Collector base

Email is still a highly effective way to stay connected with collectors and followers. ChatGPT can make this process easier and more strategic.

Use it to:

• Write and personalize newsletters

• Draft welcome sequences for new subscribers

• Create event invitations or exhibition updates

• Improve subject lines and preview text

Prompt example

Write a 3-part welcome email series for new subscribers interested in abstract and mixed-media artwork.

Data Analysis: understanding and growing your audience

ChatGPT can help you analyze your performance across platforms and turn data into practical actions.

Use it to:

• Summarize engagement metrics

• Suggest posting times and formats

• Identify your most popular themes

• Track newsletter open and click-through rates

Prompt example

Based on my last 10 Instagram posts, what themes and formats got the most engagement?

Enhancing your artistic practice

AI can also support the artistic side of your work — helping you think, plan, and write with more clarity.

Use it to:

• Brainstorm themes, titles, and concepts

• Write exhibition proposals or grant applications

• Simulate feedback and critique

• Organize thoughts into a cohesive narrative

Prompt example

Suggest five themes for a new mixed-media series exploring the contrast between nature and urban spaces.

AI Interior Image generated with AI

Taking advantage of AI

You don’t need to be a tech expert to benefit from AI tools like ChatGPT and MyGPT. With a clear process and a few creative prompts, these tools can save time, unlock ideas, and support both your artistic and professional goals.

If you're curious to see how I use AI in my painting process and creative communication, follow me on Instagram or visit silviabardani.art.